Campaigns & Research
Objective:
Develop an advertising and promotion campaign plan to generate awareness of and promote interest in a Consumer Brand and product of your choosing.Your Agency Team will create an advertising campaign PORTFOLIO that includes at least three types of communication media tactics that are written and designed. Printed materials should be delivered in a folder with cover page and table of contents.
Objective:
Describe your objective, target audience, communication message, rationale and roll out of your Personal Branding Campaign. Your objective may be to get a summer job, an internship, a promotion, etc. It is your choice to choose a target audience and objective.
Objective:
Pick a non-profit organization to research. Find out who is using them, why they use them, who runs it, and what could make them even better. Find out about the board of directors.